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CRM Customer Relationship Management

CRM Failure

CRM Failure

Customer relationship management software offer the promise of improved customer retention, increase in cross-selling revenues and better customer experience.

However there are many instances of crm failure or failed installation and implementation of crm systems.

Gartner's top 5 crm failure reasons are:

  • Too much functionality
  • Data integrity
  • Poor / closed development tools
  • Poor backend integration
  • Poor application architecture selection

Related Websites

Links to other crm resources.


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Online resource on information technology solutions for banks and financial companies. Buyer's guide to banking applications, crm, risk management systems and more.

 

 

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