Banking Technology Home
CRM Customer Relationship Management
CRM Strategy (Banks)
CRM Strategy of Banks
Here are some global banking institutions who have deployed CRM Customer
Relationship Management systems, their CRM strategy and their goals.
|Bank of America
||Provide service representatives with 360-degree view of
customer relationship for corporate and retail banking
||Improve customer experience, retention
||Segment customer base into six different groups based on
demographics and banking behavior
||Attain cross-sell revenues, maximum lifetime value
||Deploy CRM system across branch network, integrating with
central office, link multiple customer databases
||Improve customer experience, cross-sell
||Integrate call center, branch, and central office; link 80
banking applications to support unified view of customers
||Improve customer experience, support consistent message
Links to other CRM Customer Relationship Management resources.
Information Technology for Banks
Banking Technology - Resource for Banks and Financial Institutions
Online resource on information technology solutions for banks and financial companies. Buyer's guide to banking applications, crm, risk management systems and more.