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CRM Customer Relationship Management

CRM Strategy (Banks)

CRM Strategy of Banks

Here are some global banking institutions who have deployed CRM Customer Relationship Management systems, their CRM strategy and their goals.

Source: www.celent.com

Global Banks CRM Strategy Goal
Bank of America Provide service representatives with 360-degree view of customer relationship for corporate and retail banking Improve customer experience, retention
FleetBoston Segment customer base into six different groups based on demographics and banking behavior Attain cross-sell revenues, maximum lifetime value
BNP Paribas Deploy CRM system across branch network, integrating with central office, link multiple customer databases Improve customer experience, cross-sell
Societe Generale Integrate call center, branch, and central office; link 80 banking applications to support unified view of customers Improve customer experience, support consistent message

Related Websites

Links to other CRM Customer Relationship Management resources.


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